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All about Freddie's Flowers

“Hi, I’m Freddie, and I've been obsessed with flowers for as long as I can remember – that's what you get when your mum and dad are florists!”

How it happened

Now one of the biggest online florists in the UK, you might be wondering how we got here.

I grew up in my parents' flower shop, surrounded by the beauty and magic of flowers, seeing how they brightened people’s lives. It hit me: why not bring that magic directly to their doors?

So, I moved back home, got myself a milk float for deliveries, set up a gazebo for packing boxes, and set out to find our first customers.

Those early days were a whirlwind; early mornings at the flower market with mum, packing boxes at home, delivering, and then hitting the streets in the evenings to spread the word. But it paid off, and it was a blast!

Fast forward nine years, we've grown our team and switched to eco-friendly wheels, but our goal remains the same – to spread the joy of flowers to as many people as possible.

I like to call it living flowerfully.

How it happened

The flowers

We use unique, seasonal stems to create the perfect arrangements in a range of sizes, available to buy as a subscription or as a one-off gift. With our illustrated arranging guide, you'll bring your flowers to life, absorbing our flower facts and styling tips along the way.

Follow the care tips on the inside of your box, and your flowers can last for up to two weeks – and sometimes even longer.

The flowers

From farm to doorstep

Our wonderful growers only grow the flowers we know we need. This reduces our waste, maximising our freshness.

Your flowers will be delivered to your doorstep in a recyclable box by carbon-neutral deliveries. Either by our brilliant team of bikes in London, or our electric vans and couriers.

In many cases, we can collect your box and re-use it for future deliveries

From farm to doorstep

If you want to learn more about our flower subscriptions, our wonderful growers, our seasonal stems or how to get creative with your flowers, head over to The Flower Press for more tips and tricks.

Our Lookbook
Our Lookbook

Our Lookbook

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